#Advertising
Paid Recommendations: Why Referral Programs for Psychologists Threaten AI Service Ethics
Mental health startups are increasingly offering therapists commissions for client subscriptions. The creator of the nearbyto.me AI project explains why affiliate payouts turn therapy sessions into sales pitches and why simply disclosing the commission is not enough.
Testing Ads for Pennies: How AI at Avito Predicts TV Commercial Success Before Filming
The GenAI Pretest tool from Avito analysts allows evaluating the effectiveness of TV advertising using rough AI prototypes, boosting the return on real campaigns by 17.7%.
ChatGPT Ads Reaches $1 Billion Annual Run Rate as OpenAI Expands Self-Service Platform
OpenAI's advertising platform has hit a $1 billion revenue run rate in under 200 days, prompting a rollout of its self-service ad tools across Europe, India, and the Middle East alongside stricter EU regulatory oversight.