#Marketing
Testing Ads for Pennies: How AI at Avito Predicts TV Commercial Success Before Filming
The GenAI Pretest tool from Avito analysts allows evaluating the effectiveness of TV advertising using rough AI prototypes, boosting the return on real campaigns by 17.7%.
How VK Taught the Feed to Sell: 43-fold growth in orders through a separate recommendations contour
VK has created a specialized contour for product posts that can distinguish interest in content and the intention to buy. The result is 53% growth in the conversion of impressions to orders, and 43 times for the orders themselves.
ChatGPT Ads Reaches $1 Billion Annual Run Rate as OpenAI Expands Self-Service Platform
OpenAI's advertising platform has hit a $1 billion revenue run rate in under 200 days, prompting a rollout of its self-service ad tools across Europe, India, and the Middle East alongside stricter EU regulatory oversight.
How to Correctly Measure Brand Visibility in AI Responses: Metrics and Analysis Specifics
Traditional SEO is gradually giving way to generative search. We explore how to properly measure a company's presence in language model answers, why single prompts fail to provide an objective picture, and how to calculate key metrics.